PNEUMRX, a BTG company
The PneumRx® Endobronchial Coils are minimally invasive medical implants designed for the treatment of severe emphysema with hyperinflation.
The shape-memory nitinol Coils are indicated for use in patients with homogeneous and/or heterogeneous severe emphysema to improve quality of life, lung function, and exercise capacity.
Branding gatekeeper
E-blasts
Printed & digital invites
Patient brochures
Clinical papers
Signage
Congress materials
Registration platform attendance
Conceptual campaign
FROM CONCEPT TO REALITY
Conceptual work ranging from developing a campaign image of a 3D butterfly holding a coil to illustrate the ‘lightness of the nitinol coils’, to an animated version that can be used during congresses.

Digital materials

Print materials

Congress communication
A full range of pre-congress and during congress materials, both digital and printed, were developed for larger congress presence throughout Europe and the US.
Booth design 3D, communication panels, a live digital wall with slowly moving messages, digital & print communications to customers, signage, symposium registration platform, and so much more…





ELEVATE Study Branding
CLINICAL STUDY “ELEVATE” LOGO for PNEUMRX
A separate brand has also been developed for the Elevate Study, which included a logo and hybrid brand guidelines for an easy integration with other BTG products.


Interested in creating a brand
that cuts through the noise?
Kristel Van Rode
Business Development/ Founder
+32 477 55 10 73
kristel@jucee.be
Creative Lab address:
Beigemsesteenweg 302
1850 Grimbergen, Belgium.